Conversations That Win the Complex Sale


A groundbreaking twist on a proven technique that guarantees more sales.

The Three Value Conversations Book

In Conversations That Win The Complex Sale, you will learn a proven methodology for engaging your client through compelling storytelling that ensures you stand out at every touch point in the

sales process.

In today’s highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition—or you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story—the one in which they are the heroes and they achieve success.

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Praise for Conversations That Win the Complex Sale

Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We believe the concepts are core to engaging in customer conversations that are focused on their outcomes and what they want to achieve.”
–Karen Quintos, CMO & SVP, Dell Inc.

Power Messaging sticks with you, and it works.”
– David Bonnette, Group Vice President, North America Sales, Oracle

The concepts outlined in this book are critical skills to building a world-class presales organization.”
– Ken Hamel, Senior Vice President, Global Solutions and Presales, SAP

Our new messaging, using the approaches presented in this book, is great, and is being widely used by our sales team. We’ve never had a year-end sales meeting with content that was met with such widespread acceptance and enthusiasm.”
– Jerry D. Cline, Senior Vice President, Retail Sales and Marketing, AmerisourceBergen Drug Company

The best salespeople sit across the table and make change easy for their customer by creating a succinct story and vision for what to change, how to change it, and how it will impact customer results. An enterprise focus on sales messaging, using the concepts in this book, is the hidden secret to driving incremental sales productivity and overwhelming customer success”
– Ken Powell, Vice President, Worldwide Sales Enablement, ADP

Tim Riesterer

Tim Riesterer

Chief Strategy Officer

Tim Riesterer has dedicated his career to improving the conversations marketers and salespeople have with prospects and customers. His books, “Customer Message Management”, “Conversations that Win the Complex Sale”, “Three Value Conversations”, and "The Expansion Sale", focus on improving market-ready messages and tools that marketers and salespeople can use to win more deals. As chief strategy and research officer for Corporate Visions, he sets the direction and develops products for this leading marketing and sales messaging, content and training company.