#CTW16 Conference Roundup


Conversations That Win 2016 is now in the books!

The conference, hosted in Scottsdale, AZ, brought together sales, marketing, enablement and training leaders from leading B2B brands around the globe – with more than 350 live attendees, and hundreds more watching Corporate Visions keynote presentations via livestream.

Here’s a taste of the content that was presented at #CTW16: the only conference dedicated to your customer conversations. Watch customers share real-life examples of how they are breaking the status quo by applying decision-making sciences – NOT best practices – to transform their sales and marketing programs. Listen in as Corporate Visions thought leaders share our latest academic research and findings. And see pictures of all the fun and connectivity we enjoyed over the course of the event!

Check Out the Conference Photo Album!


The Brainy Side of Marketing and Sales: Decision-Making Science Deep Dive

Welcome & Opening Remarks – Joe Terry, CEO, Corporate Visions

Triple Threat Keynote (Singin’ in the Rain) – Tim Riesterer, Chief Strategy Officer, Corporate Visions

Latest Messaging Findings – Erik Peterson, Conrad Smith & Rob Perrilleon, Corporate Visions Consulting Leaders

Essentialism Keynote: The Disciplined Pursuit of Less – Greg McKeown

Storytelling Keynote – Jennifer Aaker


It’s Da BOM! (Wipro)

Enable the Three Value Conversations (Corporate Visions)

Closing the Conversion Gap (Intelsat & Kodak Alaris)

Your Brain on Content (Corporate Visions)

Moving from Products to Solutions (Aon Hewitt)

Sales Masters (Cisco)

Customizing Your Corporate Visions IP (Thomson Reuters)

Driving Behavior Change in a World of Unreliable Managers (United Rentals & CUNA Mutual)

The Enablement Supply Chain & the Path to Readiness (GE Digital)

Going Beyond the Brand (Starbucks)

Tim Riesterer

Tim Riesterer

Chief Strategy Officer

Tim Riesterer has dedicated his career to improving the conversations marketers and salespeople have with prospects and customers. His books, “Customer Message Management”, “Conversations that Win the Complex Sale”, “Three Value Conversations”, and "The Expansion Sale", focus on improving market-ready messages and tools that marketers and salespeople can use to win more deals. As chief strategy and research officer for Corporate Visions, he sets the direction and develops products for this leading marketing and sales messaging, content and training company.