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B2B Marketing Exchange

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February 25, 2020 @ 6:30 am - 7:00 am PST

One of the biggest problems with business content is that customers forget 90% of what you share after two days. And the typical goal for creating a message and sharing it with a customer is to influence their behavior in some way. But how can they act on your message if they only remember a tenth of it? How do you even know which tenth they’ll remember?

Join this session to discover strategies for transforming yourself and your message into something worth noticing and remembering. Dr. Carmen Simon of Corporate Visions will share:

  • Key insights into how the brain processes information and tends to remember it — or, more often — forget it;
  • How to convert neuroscience insights into practical guidelines for crafting content; and
  • Best practices for designing content and campaigns that don’t just drive attention but inspire action.


February 25, 2020
6:30 am - 7:00 am PST
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