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April 12, 2017 @ 10:00 am - 12:00 pm EDT
Learn the blueprint for differentiation throughout the customer lifecycle.
Stop relying on tired sales and marketing “best practices” and start using tested and proven principles—based on rigorous research and decision making science—to deliver a differentiation strategy to engage your customer conversations.
Join us for an Executive Insights session in New York City, and get exclusive access to Corporate Visions research that challenges traditional approaches to marketing and sales, and gives you a blueprint for messaging most effectively throughout the customer lifecycle.
In this session, you’ll learn how to answer the most important questions in your customer conversations, such as:
- Why Change? Disrupt your prospect’s status quo and differentiate your solutions.
- Why Stay? Develop the most impactful story for securing customer renewals.
- Why Pay? Communicate price increases effectively, driving long-term value from your top accounts
Who Should Attend
Directors and VPs of Sales, Sales Enablement, Products, Marketing, Demand Generation, Training, Learning, and Development.