- This event has passed.
October 9, 2018 - October 11, 2018
When you’re the outsider trying to convince your prospects to change, you need that edgy, disruptive story that makes a compelling case for doing something different than the status quo. But when you are the status quo, that same provocative approach will backfire with customers, big time—and there’s research to prove it.
Join Corporate Visions’ Tim Riesterer and Rob Perrilleon at the Gartner Sales & Marketing Conference 2018 as they explore research that uncovers the dangers of applying a one-size-fits-all approach to customer conversations. In this session, you will learn how to:
- -Dial up the disruption when you’re the outsider and need to acquire new customers
- -Reinforce your position when you’re the insider and need to protect and expand with existing customers
- -Break free from one-size-fits-all messaging that puts you on the wrong side of the research
And, be sure to visit Corporate Visions at Booth 407!