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February 12 @ 11:00 am - 4:00 pm PST
Join us at SAMA’s exclusive Next Practice Symposium, where we’re officially launching our new book, The Expansion Sale: Four Must-Win Conversations to Keep and Grow Customers, featuring these can’t-miss speakers:
- Dr. Nick Lee, Professor of Marketing at Warwick Business School – Expert in social psychology and cognitive neuroscience researcher, specializing in decision-making science.ilil
- Erik Peterson, CEO of Corporate Visions – Co-author and keynote speaker who’s trained thousands of sales teams in some of the most prestigious companies around the world.
- Tim Riesterer, CSO at Corporate Visions – Co-author, keynote speaker, and practitioner with over 20 years of experience in marketing and sales management.
If your role includes retaining and expanding customer relationships, you won’t want to miss this inside look at the original research behind this new book, including strategies for:
- Renewing your customers
- Communicating price increases
- Convincing your customers to expand
- Regaining their trust after a service failure
Then, get ready to mingle! You’ll have a rare opportunity to meet the authors, sip a few cocktails, and network with some of the smartest people in the biz. BONUS! All attendees will receive a free copy of the book signed by the authors.