Customer success has emerged as a separate selling discipline requiring distinct messaging and skills. But today, nearly 60% of companies apply the same provocation-based messaging they use to acquire new customers as they do to keep and expand with existing ones—even though research shows that challenging customers the pivotal customer success scenarios backfire.
In this session, Tim Riesterer, co-author of The Three Value Conversations, explores tested and proven research revealing the most impactful approaches to the situations that matter most to CS and account teams. You’ll learn how to:
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