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Transform 18: To Challenge or Not?

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November 13, 2018 @ 6:00 am - November 14, 2018 @ 3:00 pm PST

Challenging prospects is a proven way to get them to do something different. But what about when it’s time to renew your customers or convince them to expand the relationship?

Join Tim Riesterer, co-author of The Three Value Conversations, at Transform 18 as he explores science-backed messaging research that reveals when you should deploy a disruptive message and when you should throttle back. These studies help you tell the right story for the right buying situation—and leave behind the one-size-fits-all approaches and sales methodologies that are holding you back. You’ll learn how to:

  • Disrupt status quo bias when you need to win new business
  • Reinforce status quo bias when you need to keep and expand with existing customers
  • Break free from one-size-fits-all approaches to the customer conversation and get more situationally fluent with your sales messaging and skills

Register for Transform 18 here.


November 13, 2018 @ 6:00 am PST
November 14, 2018 @ 3:00 pm PST