Challenging prospects is a proven way to get them to do something different. But what about when it’s time to renew your customers or convince them to expand the relationship?

Join Tim Riesterer, co-author of The Three Value Conversations, at Transform 18 as he explores science-backed messaging research that reveals when you should deploy a disruptive message and when you should throttle back. These studies help you tell the right story for the right buying situation—and leave behind the one-size-fits-all approaches and sales methodologies that are holding you back. You’ll learn how to:

• –Disrupt status quo bias when you need to win new business
• –Reinforce status quo bias when you need to keep and expand with existing customers
• –Break free from one-size-fits-all approaches to the customer conversation and get more situationally fluent with your sales messaging and skills

Register for Transform 18 here.