Best practices are not best practices when it comes to sales and marketing. Because they focus on what you are doing versus what your customer is thinking. Decision science instead looks at how customers frame value and make choices. These are the invisible forces you must account for in your marketing messaging and sales conversations.
Join us for a thought-provoking webcast led by Nick Lee, Professor at Warwick School of Business, a leading researcher in the area of marketing, sales and buyer psychology. And, Tim Riesterer, Chief Strategy Officer and researcher for Corporate Visions.