- This event has passed.
June 20, 2017 @ 10:15 am - 11:00 am PDT
Most marketing and sales leaders believe buyers are more than halfway through the buying journey before they engage with a sales rep. Is this stat really true? And if so, how should marketing use it to create content that shapes the buyer’s journey? Also, how does sales leverage these insights to build pipeline and close more deals?
Join this session at the Sales for Life Social Selling Summit, as Tim Riesterer, co-author of “The Three Value Conversations,” unpacks the findings of Corporate Visions’ State of the Conversation Report, The B2B Content Disconnect: What Companies Believe vs. How They Behave.
During the event you will learn:
- If the industry really believes the ’57 percent stat’
- Different types of content sales should share to guide the buyer’s journey
- Types of content marketing needs to create for each side of the lead handoff
- How content dramatically lifts conversion rates, from lead to close