Are your sales reps engaging prospects and customers with winning conversations? When trying to convince prospects to change, your reps need to tell an edgy, disruptive story that makes a compelling case for moving away from the status quo. But when you are the status quo, that same provocative approach will backfire with customers, big time—and there’s research to prove it.
This train of thought goes beyond storytelling – your customers and prospects alike expect personalized interactions with your company. This requires unified collaboration between sellers and marketers to deliver a 360-degree customer experience – for individual companies and even unique buyers.
Join leaders from Seismic and Corporate Visions as they reveal research that uncovers the dangers of applying a one-size-fits-all sales approach.
In this webinar you will learn how to: