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February 28, 2017 @ 10:00 am - 11:00 am PST
A provocative, attention-grabbing story works wonders when you’re trying to acquire new customers. But securing renewals demands a different set of skills. In this webinar, Tim Riesterer, chief strategy and research officer at Corporate Visions, explores what exactly those skills look like in action, while covering brand new research that confirms the right way—and the wrong way—to retain your top customers.
Join this “Why Stay” skills webinar and learn how to:
- Tell the difference between a disruptive “why change” acquisition story and a reinforcing “why stay” retention story.
- Deliver your own “why stay” story using a tested and proven framework that will make you more effective and impactful in renewal conversations with your customers.
- Create long-term value throughout the customer lifecycle that drives the health of your business.