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November 16, 2016 @ 9:00 am - 10:00 am PST
There are currently over 4,000 solutions available for the so-called “MarTech stack”. Unfortunately, if your message and content are off, a great MarTech stack will only broadcast your ineffective story faster and to more prospects.
Join Leslie Talbot, Vice President of Content at Corporate Visions, as she shares how to create compelling content that engages prospects by answering the critical Why Change question, inciting immediate action and generating high-quality pipeline.
Attend and you will learn how to:
- Produce marketing content with a “Why Change” message that disrupts the status quo
- Create a distinct point of view based on your prospects unconsidered needs
- Combine risk and resolution in your content to dramatically increase your campaign impact