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June 20, 2019 @ 11:00 am - 12:00 pm PDT
When trying to convince prospects to change, your sales reps need to tell an edgy, disruptive story that makes a compelling case for moving away from the status quo. But when you are the status quo, that same provocative approach will backfire with customers—and there’s research to prove it.
Join leaders from Selling Power and Corporate Visions as they reveal surprising research that uncovers the dangers of applying a one-size-fits-all approach to customer conversations. You will learn how to:
- Create provocative messages to challenge your prospects and persuade them to buy
- Reinforce your position when you need to protect and expand with existing customers
- Break free from one-size-fits-all messaging that puts your business at risk of losing customers and new business
- Tailor your messages and enable your team to deliver a winning conversation every time