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August 26 @ 10:00 am - 11:00 am PDT
Nearly two-thirds of B2B organizations don’t see any need to differentiate their customer expansion messaging from customer acquisition messaging. They simply use the same approach, regardless of customer relationship.
But research proves that the buying psychology in customer expansion conversations is 180 degrees different than in acquisition conversations. And if you don’t tailor your sales and marketing approach to meet these unique pressures and demands, you’re putting most of your revenue at risk.
Join Tim Riesterer, Chief Strategy Officer at Corporate Visions, for this exclusive “Summer Book Club” session hosted by Gainsight. You’ll discover new research and proven messaging strategies to skillfully win four pivotal conversations with your existing customers:
- Why Stay – Renewing your customers
- Why Pay More – Communicating price increases
- Why Evolve – Convincing your customers to buy more
- Why Forgive – Regaining trust after a service failure