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April 10, 2017 @ 10:00 am - 11:00 am PDT
How to Protect your Profitability and Capture More Value for your Deals
A provocative, attention-grabbing story works wonders when you’re trying to acquire new customers. But securing renewals demands a different set of skills. In this webinar, Tim Riesterer, chief strategy and research officer at Corporate Visions, explores what exactly those skills look like in action, while covering brand new research that confirms the right way—and the wrong way—to retain your top customers.
If margin erosion is always top of mind, you may be caving too easily to your customers’ demands for more. But consider this: What if you’re actually conditioning your buyers to demand more—by giving away value without asking for anything in return.
This is a prescription for margin erosion—but you can stop it. Join Conrad Smith, VP Consulting at Corporate Visions, and learn how to protect your profitability and capture more value for your deals.
You’ll also learn how to:
- Execute pivotal agreements, identifying opportunities for exchanging value instead of giving it away
- Drive consensus among stakeholders in complex, multi-party deals
- Expand the value of—and need for—your solutions