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April 25, 2017 @ 10:00 am - 11:00 am PDT
Why A Provocative Approach Falls Short in Two Critical Conversations
Challenging your prospects is a proven method to get them to do something different. But what about when it’s time to retain your customers and—gasp—get them to pay more?
For these “why stay” and “why pay” conversations, challenging your customers will actually backfire—and there’s new research to prove it.
Join Tim Riesterer, co-author of The Three Value Conversations, and learn how to convince your customers to stick with you and pay more without tarnishing the relationship.
In this webinar, you’ll discover:
- Where you may be going astray with your price increase messaging
- Why your “land & expand” model may fail without precise “why pay” messaging
- How tested and proven price increase messaging will drive more revenue and preserve customer relationships