Analyst firm IDC found that 80% of B2B decisions require the sign-off of decision makers with VP or higher titles. Your marketers and salespeople have one shot to demonstrate value to these executive decision makers, you can’t afford to squander it by not speaking with authority about the business concerns that are most important to them.
Join Conrad Smith, Vice President of Consulting Services at Corporate Visions, as he shares insights from a buyer’s perspective that will help you have winning conversations based on what executive-level buyers expect.
You will learn:
Begin bridging the value gap between the conversations your team is having today and those that executive buyers are demanding.