Loading Events

Events and Webinars from Corporate Visions

Get the latest sales and marketing insights

When you attend a Corporate Visions webinar or live event, you get so much more than the industry’s tired, so-called “best practices.” You get actionable, research-backed insights based on the timeless and tested principles of Decision Science.

Equip your team with counterintuitive approaches to marketing and sales, so your entire organization can effectively articulate value in your customer conversations.

past Events and Webinars

August 2020

Webinar: The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers

August 26 @ 10:00 am - 11:00 am PDT

Nearly two-thirds of B2B organizations don’t see any need to differentiate their customer expansion messaging from customer acquisition messaging. They simply use the same approach, regardless of customer relationship. But research proves that the buying psychology in customer expansion conversations is 180 degrees different than in acquisition conversations. And if you don’t tailor your sales and marketing approach to meet these unique pressures and demands, you’re putting most of your revenue at risk. Join Tim Riesterer, Chief Strategy Officer at…

Webinar: Customer Intelligence: When Brain Science Meets Personalization

August 19 @ 4:00 am - 5:00 am EDT

People have an amazingly efficient brain, which is constantly looking for rewards but also for ways to conserve energy. This means that in order to attract customers' attention and convince them to act, you must find ways to maximize rewards and minimize the obstacles that stand in the way. Join CMSWire with Cognitive Neuroscientist, Carmen Simon, and Episerver's Senior Director of Content Management Strategy, Deane Barker, for a live, hour-long webinar on influencing your customers’ decisions. One way to get there is to look…

Webinar: Customer Intelligence: When Brain Science Meets Personalization

August 18 @ 10:00 am - 11:00 am PDT

People have an amazingly efficient brain, which is constantly looking for rewards but also for ways to conserve energy. This means that in order to attract customers' attention and convince them to act, you must find ways to maximize rewards and minimize the obstacles that stand in the way. Join CMSWire with Cognitive Neuroscientist, Carmen Simon, and Episerver's Senior Director of Content Management Strategy, Deane Barker, for a live, hour-long webinar on influencing your customers’ decisions. One way to get there is to look…

Webinar: How to Make Marketing Memorable: Separating Science from Science Fiction

August 13 @ 11:00 am - 12:00 pm PDT

The reason you create marketing materials is to influence your buyers' decisions. But influence is really a function of memory. After all, your buyers will make decisions based on what they remember. And you can't hope to influence those decisions if your messages and content aren't memorable. So how do you create memorable marketing? In this webinar with Dr. Carmen Simon, cognitive neuroscientist and Chief Science Officer at Corporate Visions, you'll see the results of new research and learn practical…

Webinar: Method, Not Magic: Value Selling Redefined

August 5 @ 9:00 am - 10:00 am PDT

Now more than ever, sales success isn’t about luck or sleight-of-hand: It’s about arming your revenue team with the right training, messaging, methodology, and tech to scale the approaches that win. That’s why Upland Software and Corporate Visions, Inc. teamed up to pull back the curtain on the ways B2B businesses are winning in the face of unfavorable odds. Dip into the video series for a crash course, then save your spot for an action-oriented webinar.  

Webinar: Knock-em out: Train your sales team to win at every stage of the buyer’s journey

August 5 @ 8:00 am - 9:00 am PDT

Now more than ever, it’s critical that marketing and sales teams are aligned and performing at peak levels to optimize pipeline contribution and sales win rates. What good is it if your marketing and sales development teams are driving pipeline but your sales team doesn’t have chops to close them? Or vice versa, your sales team are highly trained ninjas but they’re not getting enough opportunities to close? Or worse, you’re not successfully able to do both? Join Corporate Visions…

July 2020

Webinar: CREATIVITY IN SALES: Tim Riesterer’s Keys to a Great Remote Sales Presentation

July 31 @ 8:00 am - 9:00 am PDT

When you’re not meeting face-to-face, your presence is reduced to a thumbnail on a web conference. And your sales deck—the one designed to be the backdrop for an in-person conversation—becomes the focus of attention. To make matters worse, you’re competing with a highly distracting on-screen environment. To cut through the noise and win, your presentation needs to hook your audience, keep them engaged, and deliver a highly memorable message that inspires them to take action. Is your PowerPoint up to…

Webinar: Becoming a Memorable Marketer: Four Key Skills to Drive Buying Decisions

July 23 @ 11:00 am - 12:00 pm PDT

Eighty percent of the sales cycle now takes place in digital or remote settings, according to industry analysts. That means it’s now up to Marketing to move buyers further down the funnel—up to and including the point of decision. But how can marketers, who have historically focused on brand awareness and top-of-funnel demand generation, rise to this new reality? Corporate Visions’ research shows that the primary factor driving buying decisions is memory. Your buyer interacts with your marketing in one…

Webinar: Retention is the New Growth: Make Your Number in 2020 by Going Back to the Base

July 7 @ 11:00 am - 12:00 pm PDT

70-80% of the average company’s revenue and growth comes from existing customers. Yet, most companies apply far more diligence and budget to new logo acquisition, leaving customer expansion as merely an afterthought. Meanwhile, actually winning new business is now more difficult since many companies have tightened their budgets. Will you hit your number this year if you’re putting all your effort toward acquiring new logos? In this webinar with Tim Riesterer, Chief Strategy Officer at Corporate Visions, and Josh Horstmann,…

June 2020

Webinar: Reimagine Your Sales Training For Our NewReality

June 24 @ 10:00 am - 11:00 am PDT

With the current uncertain economic environment, every sales team is under pressure. Business leaders must revisit and recommit to their sales training strategies to ensure their sellers have the necessary skills to succeed with buyers in digital and remote settings. Join this interactive webinar, with guest speaker Mary Shea, Principal Analyst at Forrester, and featuring prominent sales training leaders from Corporate Visions, Sandler Training, and ValueSelling Associates, to learn how to arm your sales team for success today and in the future.…

Webinar: How to Make Marketing Memorable: New Research That Separates Science from Science Fiction

June 23 @ 11:00 am - 12:00 pm PDT

The only reason you create marketing materials is to influence your buyers’ decisions in some way. But influence is really a function of memory. After all, your buyers will make decisions based on what they remember. And you can’t hope to influence those decisions if your messages and content aren’t memorable. So how do you create memorable marketing? In this webinar with cognitive neuroscientist and Chief Science Officer Dr. Carmen Simon, you’ll see the results of our most recent research…

Webinar: Closing the Value Promise Gap: How to Better Align Sales and Customer Success

June 10 @ 8:00 am - 9:00 am PDT

When your prospect becomes a customer, they buy into your value promise. But if newly acquired customers don’t realize that value fast enough, they’ll be less likely to stay and grow with your solution down the line. This is a critical moment in the customer lifecycle, considering that 70-80 percent of company revenue and profits hinge on customer renewals and upsells. To close the value promise gap, you need to improve the transition from Sales to Customer Success, tailor your…

May 2020

Webinar: The Science (Not Opinions) of Email Personalization

May 20 @ 11:00 am - 12:00 pm PDT

When it comes to email personalization, data and facts seem to be in short supply. But not on this webinar. Join two self-proclaimed sales nerds—Jeremey Donovan, SVP of Sales Strategy and Operations at SalesLoft, and Tim Riesterer, Chief Strategy and Research Officer at Corporate Visions—to get some much-needed science that’s proven to improve your email personalization. You’ll get evidence-based answers for questions like: What kind of messaging works (and what doesn’t) during a pandemic? How do different personal pronouns impact…

Webinar: Could a Robot Create Your Content?

May 12 @ 10:00 am - 11:00 am PDT

You use algorithms to research prospects, qualify leads, and in some cases, even write and edit your content for you. But how much automation is too much? In this webinar hosted by CMSWire, Jill Grozalsky, Product Marketing Director at Sitecore, and Dr. Carmen Simon, Cognitive Neuroscientist and Chief Science Officer at Corporate Visions, will explore the balance between human and machine when engaging your customers. You’ll discover how to: Move from human vs. machine to human and machine Appeal to the human brain in an…

Preparing for the Next Normal: The Power of Situational Sales Enablement

May 6 @ 11:00 am - 12:00 pm PDT

In this webinar with Tim Riesterer, Chief Strategy Officer at Corporate Visions, and Irina Soriano, Head of Sales Enablement at Seismic, you’ll learn how to deploy situational sales enablement at scale when you need it most.

April 2020

Webinar: Customer Engagement: The New Marketing Imperative

April 23 @ 11:00 am - 12:00 pm PDT

Most companies put less than 20 percent of their marketing budgets toward existing customer marketing activities. Instead of tailoring messages and engagement for existing customers, they rely on a one-size-fits-all approaches to drive demand, regardless of whether it’s a prospect or a customer on the other end. But this approach is proven to backfire. Research shows that using an acquisition-focused message with your existing customers puts those relationships at risk, reducing the chances of winning key renewals and upsells by…

Webinar: Virtual Just Became Vital: The Keys to a Great Remote Sales Presentation

April 8 @ 11:00 am - 12:00 pm PDT

When you’re not meeting face-to-face, your presence is reduced to a thumbnail on a web conference. And your sales deck—the one designed to be the backdrop for an in-person conversation—becomes the focus of attention. To make matters worse, you’re competing with a highly distracting on-screen environment. To cut through the noise and win, your presentation visuals need to hook your audience, keep them engaged, and deliver a highly memorable message that inspires decisive action. Is your PowerPoint up to the…

March 2020

Webinar: Selling to the C-Suite: The Art and Science of Selling to Senior Decision Makers

March 19 @ 11:00 am - 12:00 pm PDT

Conventional wisdom says that if you want to sell to an executive, you need to sound like an executive— which means approaching with a known business need and showing ROI results from other similar companies. The problem is, this “best practice” approach isn’t working. New research shows that it DECREASES the likelihood that you’ll win executive meetings. And executives themselves say they aren’t hearing the information they want and need from most salespeople. So, what’s the most effective way to…

Webinar: The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers

March 10 @ 11:00 am - 12:00 pm PDT

Analysts estimate that existing customers now account for 70-80 percent of company revenue and profits. Yet, very little purposeful effort has been aimed at customer expansion as a growth engine. In fact, nearly two-thirds of B2B organizations don’t see any need to differentiate their customer expansion messaging from customer acquisition messaging. They simply use the same approach, regardless of customer relationship. But new research proves that the buying psychology in renewal and expansion conversations is 180 degrees different than in…

The Expansion Sale Book Launch – Washington, DC

March 6 @ 7:15 am - 10:15 am EST

Want an inside look at the science behind our new book, The Expansion Sale: Four Must-Win Conversations to Keep and Grow Customers? Join us on March 6th for an exclusive book launch event, hosted by the Institute for Excellence in Sales. You’ll get to dive into the original research behind The Expansion Sale with co-authors Tim Riesterer and Erik Peterson, where they’ll share proven strategies for: Renewing your customers Communicating price increases Convincing your customers to expand Regaining their trust after a service failure Meet…

+ Export Events