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Events and Webinars from Corporate Visions

Get the latest sales and marketing insights

When you attend a Corporate Visions webinar or live event, you get so much more than the industry’s tired, so-called “best practices.” You get actionable, research-backed insights based on the timeless and tested principles of Decision Science.

Equip your team with counterintuitive approaches to marketing and sales, so your entire organization can effectively articulate value in your customer conversations.

past Events and Webinars

December 2020

webinar: getting inside your buyer’s brain

December 17, 2020 @ 9:00 am - 10:00 am PST

Join Rory Sutherland, Vice Chairman of Ogilvy and one of the world’s foremost experts on B2B buying behavior, as he helps launch DecisionLabs—a groundbreaking new research firm dedicated to studying how business buyers frame value and make choices.

webinar: how to make marketing memorable

December 9, 2020 @ 7:00 am - 8:00 am PST

The primary goal of creating marketing content is to influence your buyers’ decisions. So how do you ensure your marketing efforts are guiding those decisions in your favor? Find out in B2B Marketing's upcoming webinar featuring Dr. Carmen Simon.

webinar: how to get executives to your business reviews

December 8, 2020 @ 11:00 am - 12:00 pm PST

How do you keep executive decision-makers engaged, even after the initial sale? In this webinar with Doug Hutton, SVP of Products at Corporate Visions, you’ll learn a research-backed approach to get executives to your business reviews (and keep them coming back).

November 2020

webinar replay digital content neuroscience

webinar: the neuroscience of digital content

November 18, 2020 @ 11:00 am - 12:00 pm PST

In this webinar, Dr. Carmen Simon, Chief Science Officer at Corporate Visions, will reveal brand new brain study research that challenges long-held assumptions about marketing and sales content, and how that content influences buyers' decisions.

virtual conference: B2B Marketing abm conference

November 4, 2020 - November 5, 2020

At the B2B Marketing virtual ABM Conference, you’ll have two chances to hear science-backed insights from Corporate Visions speakers. Get 10% off your premium ticket with code: Corporatevisions10

October 2020

virtual conference: Sales Enablement Society experience 2020

October 26, 2020 - October 29, 2020

Sales Enablement Society presents a multi-day virtual event. Don't miss Tim Riesterer's session, The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers.

webinar: fit to win and scale: IBM’s agile approach to sales enablement

October 20, 2020 @ 11:00 am - 12:00 pm PDT

IBM is leading the way in how large companies should enable a global salesforce. They’re arming sales teams with the skills and content they need to help identify and solve clients’ biggest challenges. How do they do it? And what can you learn from their innovative approach? Get a look behind the curtain in this town hall style discussion between Tim Riesterer, Chief Strategy Officer at Corporate Visions, and Mary Tafuri, Chief Sales Enablement Officer at IBM. You’ll learn how…

webinar: how Salesforce connects sales and customer success to power the expansion sale

October 13, 2020 @ 11:00 am - 12:00 pm PDT

Join Tim Riesterer, co-author of the Expansion Sale, and his special guest, Larry Shurtz, Executive Vice President, North America Enterprise at Salesforce, for an engaging town-hall style discussion on how Salesforce has kept their focus on putting the customer at the center of everything they do.

webinar: how to make marketing memorable

October 1, 2020 @ 8:00 am - 9:00 am PDT

The primary goal of creating marketing content is to influence your buyers’ decisions. So how do you ensure your marketing efforts are guiding those decisions in your favor? Find out in Amplexor's upcoming webinar featuring Dr. Carmen Simon.

virtual conference: Showpad transform 2020

October 1, 2020 - October 2, 2020

Tim Riesterer, Chief Strategy Officer at Corporate Visions, will speak at Showpad Transform 2020, a virtual conference.

September 2020

Driving Digital Engagement Whether Self-Service Or Sales-led

September 30, 2020 @ 11:00 am - 12:00 pm PDT

How do you ensure your digital and virtual interactions are enabling your buyers to make decisions in your favor?

webinar: (co-)creating the buying vision for change in a virtual selling environment

September 24, 2020 @ 11:00 am - 12:00 pm PDT

How do you inspire your buyers to see the need to change—to do something different? How can your sales reps create a compelling buying vision, especially in today’s virtual selling environment?

webinar: the art & science of memorable marketing

September 24, 2020 @ 8:00 am - 9:00 am PDT

Customers might engage with your content, but they don’t decide to buy until later. So how can you deliver a memorable enough experience to ensure they’ll act in that critical moment?

webinar: the power of rapid response situational enablement

September 23, 2020 @ 11:00 am - 12:00 pm PDT

In this webinar with Mark Magnacca, Co-founder and President at Allego, and Tim Riesterer, Chief Strategy Officer at Corporate Visions, you’ll learn how to respond to your organization’s most urgent and strategic enablement imperatives as they evolve in real-time.

August 2020

Webinar: The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers

August 26, 2020 @ 10:00 am - 11:00 am PDT

Nearly two-thirds of B2B organizations don’t see any need to differentiate their customer expansion messaging from customer acquisition messaging. They simply use the same approach, regardless of customer relationship. But research proves that the buying psychology in customer expansion conversations is 180 degrees different than in acquisition conversations. And if you don’t tailor your sales and marketing approach to meet these unique pressures and demands, you’re putting most of your revenue at risk. Join Tim Riesterer, Chief Strategy Officer at…

Webinar: Customer Intelligence: When Brain Science Meets Personalization

August 20, 2020 @ 6:00 pm PDT

People have an amazingly efficient brain, which is constantly looking for rewards but also for ways to conserve energy. This means that in order to attract customers' attention and convince them to act, you must find ways to maximize rewards and minimize the obstacles that stand in the way. Join CMSWire with Cognitive Neuroscientist, Carmen Simon, and Episerver's Senior Director of Content Management Strategy, Deane Barker, for a live, hour-long webinar on influencing your customers’ decisions. One way to get there is to look…

Webinar: Customer Intelligence: When Brain Science Meets Personalization

August 19, 2020 @ 1:00 am - 2:00 am PDT

People have an amazingly efficient brain, which is constantly looking for rewards but also for ways to conserve energy. This means that in order to attract customers' attention and convince them to act, you must find ways to maximize rewards and minimize the obstacles that stand in the way. Join CMSWire with Cognitive Neuroscientist, Carmen Simon, and Episerver's Senior Director of Content Management Strategy, Deane Barker, for a live, hour-long webinar on influencing your customers’ decisions. One way to get there is to look…

Webinar: Customer Intelligence: When Brain Science Meets Personalization

August 18, 2020 @ 10:00 am - 11:00 am PDT

People have an amazingly efficient brain, which is constantly looking for rewards but also for ways to conserve energy. This means that in order to attract customers' attention and convince them to act, you must find ways to maximize rewards and minimize the obstacles that stand in the way. Join CMSWire with Cognitive Neuroscientist, Carmen Simon, and Episerver's Senior Director of Content Management Strategy, Deane Barker, for a live, hour-long webinar on influencing your customers’ decisions. One way to get there is to look…

Webinar: How to Make Marketing Memorable: Separating Science from Science Fiction

August 13, 2020 @ 11:00 am - 12:00 pm PDT

The reason you create marketing materials is to influence your buyers' decisions. But influence is really a function of memory. After all, your buyers will make decisions based on what they remember. And you can't hope to influence those decisions if your messages and content aren't memorable. So how do you create memorable marketing? In this webinar with Dr. Carmen Simon, cognitive neuroscientist and Chief Science Officer at Corporate Visions, you'll see the results of new research and learn practical…

Webinar: Method, Not Magic: Value Selling Redefined

August 5, 2020 @ 9:00 am - 10:00 am PDT

Now more than ever, sales success isn’t about luck or sleight-of-hand: It’s about arming your revenue team with the right training, messaging, methodology, and tech to scale the approaches that win. That’s why Upland Software and Corporate Visions, Inc. teamed up to pull back the curtain on the ways B2B businesses are winning in the face of unfavorable odds. Dip into the video series for a crash course, then save your spot for an action-oriented webinar.  

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