Join Tim Riesterer, co-author of the Expansion Sale, and his special guest, Larry Shurtz, Executive Vice President, North America Enterprise at Salesforce, for an engaging town-hall style discussion on how Salesforce has kept their focus on putting the customer at the center of everything they do.

How do you ensure your digital and virtual interactions are enabling your buyers to make decisions in your favor?

How do you inspire your buyers to see the need to change—to do something different? How can your sales reps create a compelling buying vision, especially in today’s virtual selling environment?

Customers might engage with your content, but they don’t decide to buy until later. So how can you deliver a memorable enough experience to ensure they’ll act in that critical moment?

In this webinar with Mark Magnacca, Co-founder and President at Allego, and Tim Riesterer, Chief Strategy Officer at Corporate Visions, you’ll learn how to respond to your organization’s most urgent and strategic enablement imperatives as they evolve in real-time.

Nearly two-thirds of B2B organizations don’t see any need to differentiate their customer expansion messaging from customer acquisition messaging. They simply use the same approach, regardless of customer relationship. But research proves that the buying psychology in customer expansion conversations is 180 degrees different than in acquisition conversations. And if you don’t tailor your sales and marketing approach to meet these unique pressures and demands, you’re putting most of your revenue at risk. Join Tim Riesterer, Chief Strategy Officer at…

People have an amazingly efficient brain, which is constantly looking for rewards but also for ways to conserve energy. This means that in order to attract customers' attention and convince them to act, you must find ways to maximize rewards and minimize the obstacles that stand in the way. Join CMSWire with Cognitive Neuroscientist, Carmen Simon, and Episerver's Senior Director of Content Management Strategy, Deane Barker, for a live, hour-long webinar on influencing your customers’ decisions. One way to get there is to look…

People have an amazingly efficient brain, which is constantly looking for rewards but also for ways to conserve energy. This means that in order to attract customers' attention and convince them to act, you must find ways to maximize rewards and minimize the obstacles that stand in the way. Join CMSWire with Cognitive Neuroscientist, Carmen Simon, and Episerver's Senior Director of Content Management Strategy, Deane Barker, for a live, hour-long webinar on influencing your customers’ decisions. One way to get there is to look…

The reason you create marketing materials is to influence your buyers' decisions. But influence is really a function of memory. After all, your buyers will make decisions based on what they remember. And you can't hope to influence those decisions if your messages and content aren't memorable. So how do you create memorable marketing? In this webinar with Dr. Carmen Simon, cognitive neuroscientist and Chief Science Officer at Corporate Visions, you'll see the results of new research and learn practical…

Now more than ever, sales success isn’t about luck or sleight-of-hand: It’s about arming your revenue team with the right training, messaging, methodology, and tech to scale the approaches that win. That’s why Upland Software and Corporate Visions, Inc. teamed up to pull back the curtain on the ways B2B businesses are winning in the face of unfavorable odds. Dip into the video series for a crash course, then save your spot for an action-oriented webinar.  

Now more than ever, it’s critical that marketing and sales teams are aligned and performing at peak levels to optimize pipeline contribution and sales win rates. What good is it if your marketing and sales development teams are driving pipeline but your sales team doesn’t have chops to close them? Or vice versa, your sales team are highly trained ninjas but they’re not getting enough opportunities to close? Or worse, you’re not successfully able to do both? Join Corporate Visions…

When you’re not meeting face-to-face, your presence is reduced to a thumbnail on a web conference. And your sales deck—the one designed to be the backdrop for an in-person conversation—becomes the focus of attention. To make matters worse, you’re competing with a highly distracting on-screen environment. To cut through the noise and win, your presentation needs to hook your audience, keep them engaged, and deliver a highly memorable message that inspires them to take action. Is your PowerPoint up to…

Eighty percent of the sales cycle now takes place in digital or remote settings, according to industry analysts. That means it’s now up to Marketing to move buyers further down the funnel—up to and including the point of decision. But how can marketers, who have historically focused on brand awareness and top-of-funnel demand generation, rise to this new reality? Corporate Visions’ research shows that the primary factor driving buying decisions is memory. Your buyer interacts with your marketing in one…

70-80% of the average company’s revenue and growth comes from existing customers. Yet, most companies apply far more diligence and budget to new logo acquisition, leaving customer expansion as merely an afterthought. Meanwhile, actually winning new business is now more difficult since many companies have tightened their budgets. Will you hit your number this year if you’re putting all your effort toward acquiring new logos? In this webinar with Tim Riesterer, Chief Strategy Officer at Corporate Visions, and Josh Horstmann,…