When you attend a Corporate Visions webinar or live event, you get so much more than the industry’s tired, so-called “best practices.” You get actionable, research-backed insights based on the timeless and tested principles of Decision Science.
Equip your team with counterintuitive approaches to marketing and sales, so your entire organization can effectively articulate value in your customer conversations.
Nearly two-thirds of B2B organizations don’t see any need to differentiate their customer expansion messaging from customer acquisition messaging. They simply use the same approach, regardless of customer relationship. But research proves that the buying psychology in customer expansion conversations is 180 degrees different than in acquisition conversations. And if you don’t tailor your sales and marketing approach to meet these unique pressures and demands, you’re putting most of your revenue at risk. Join Tim Riesterer, Chief Strategy Officer at…
People have an amazingly efficient brain, which is constantly looking for rewards but also for ways to conserve energy. This means that in order to attract customers' attention and convince them to act, you must find ways to maximize rewards and minimize the obstacles that stand in the way. Join CMSWire with Cognitive Neuroscientist, Carmen Simon, and Episerver's Senior Director of Content Management Strategy, Deane Barker, for a live, hour-long webinar on influencing your customers’ decisions. One way to get there is to look…
People have an amazingly efficient brain, which is constantly looking for rewards but also for ways to conserve energy. This means that in order to attract customers' attention and convince them to act, you must find ways to maximize rewards and minimize the obstacles that stand in the way. Join CMSWire with Cognitive Neuroscientist, Carmen Simon, and Episerver's Senior Director of Content Management Strategy, Deane Barker, for a live, hour-long webinar on influencing your customers’ decisions. One way to get there is to look…
People have an amazingly efficient brain, which is constantly looking for rewards but also for ways to conserve energy. This means that in order to attract customers' attention and convince them to act, you must find ways to maximize rewards and minimize the obstacles that stand in the way. Join CMSWire with Cognitive Neuroscientist, Carmen Simon, and Episerver's Senior Director of Content Management Strategy, Deane Barker, for a live, hour-long webinar on influencing your customers’ decisions. One way to get there is to look…
The reason you create marketing materials is to influence your buyers' decisions. But influence is really a function of memory. After all, your buyers will make decisions based on what they remember. And you can't hope to influence those decisions if your messages and content aren't memorable. So how do you create memorable marketing? In this webinar with Dr. Carmen Simon, cognitive neuroscientist and Chief Science Officer at Corporate Visions, you'll see the results of new research and learn practical…
Now more than ever, sales success isn’t about luck or sleight-of-hand: It’s about arming your revenue team with the right training, messaging, methodology, and tech to scale the approaches that win. That’s why Upland Software and Corporate Visions, Inc. teamed up to pull back the curtain on the ways B2B businesses are winning in the face of unfavorable odds. Dip into the video series for a crash course, then save your spot for an action-oriented webinar.
Now more than ever, it’s critical that marketing and sales teams are aligned and performing at peak levels to optimize pipeline contribution and sales win rates. What good is it if your marketing and sales development teams are driving pipeline but your sales team doesn’t have chops to close them? Or vice versa, your sales team are highly trained ninjas but they’re not getting enough opportunities to close? Or worse, you’re not successfully able to do both? Join Corporate Visions…
When you’re not meeting face-to-face, your presence is reduced to a thumbnail on a web conference. And your sales deck—the one designed to be the backdrop for an in-person conversation—becomes the focus of attention. To make matters worse, you’re competing with a highly distracting on-screen environment. To cut through the noise and win, your presentation needs to hook your audience, keep them engaged, and deliver a highly memorable message that inspires them to take action. Is your PowerPoint up to…
Eighty percent of the sales cycle now takes place in digital or remote settings, according to industry analysts. That means it’s now up to Marketing to move buyers further down the funnel—up to and including the point of decision. But how can marketers, who have historically focused on brand awareness and top-of-funnel demand generation, rise to this new reality? Corporate Visions’ research shows that the primary factor driving buying decisions is memory. Your buyer interacts with your marketing in one…
70-80% of the average company’s revenue and growth comes from existing customers. Yet, most companies apply far more diligence and budget to new logo acquisition, leaving customer expansion as merely an afterthought. Meanwhile, actually winning new business is now more difficult since many companies have tightened their budgets. Will you hit your number this year if you’re putting all your effort toward acquiring new logos? In this webinar with Tim Riesterer, Chief Strategy Officer at Corporate Visions, and Josh Horstmann,…
As recent events have shown, scheduling your training and enablement to follow a yearly plan won’t help you address the most critical business challenges when they arise. Responding to urgent needs and strategic initiatives requires you to quickly adjust and align your company around the right story and the right skills to tell that story. Learning at this level requires flexible, responsive training and enablement content that you can deploy in days or weeks, not months or years. In this…
With the current uncertain economic environment, every sales team is under pressure. Business leaders must revisit and recommit to their sales training strategies to ensure their sellers have the necessary skills to succeed with buyers in digital and remote settings. Join this interactive webinar, with guest speaker Mary Shea, Principal Analyst at Forrester, and featuring prominent sales training leaders from Corporate Visions, Sandler Training, and ValueSelling Associates, to learn how to arm your sales team for success today and in the future.…
The only reason you create marketing materials is to influence your buyers’ decisions in some way. But influence is really a function of memory. After all, your buyers will make decisions based on what they remember. And you can’t hope to influence those decisions if your messages and content aren’t memorable. So how do you create memorable marketing? In this webinar with cognitive neuroscientist and Chief Science Officer Dr. Carmen Simon, you’ll see the results of our most recent research…
When you’re not meeting face-to-face, your presence is reduced to a thumbnail on a web conference. And your sales deck — the one designed to be the backdrop for an in-person conversation — becomes the focus of attention. To make matters worse, you’re competing with a highly distracting on-screen environment. To cut through the noise and win, your presentation visuals need to hook your audience, keep them engaged, and deliver a highly memorable message that inspires decisive action. Don’t miss…
When your prospect becomes a customer, they buy into your value promise. But if newly acquired customers don’t realize that value fast enough, they’ll be less likely to stay and grow with your solution down the line. This is a critical moment in the customer lifecycle, considering that 70-80 percent of company revenue and profits hinge on customer renewals and upsells. To close the value promise gap, you need to improve the transition from Sales to Customer Success, tailor your…
Analysts estimate that existing customers now account for 70-80 percent of company revenue and profits, though very little purposeful effort has been aimed at customer expansion as a growth engine. But new research proves that the buying psychology in renewal and expansion conversations is 180 degrees different than in acquisition conversations. And if you don’t tailor your sales and marketing conversations to meet these unique pressures and demands, you’re putting most of your revenue at risk. Join this webinar with…
When it comes to email personalization, data and facts seem to be in short supply. But not on this webinar. Join two self-proclaimed sales nerds—Jeremey Donovan, SVP of Sales Strategy and Operations at SalesLoft, and Tim Riesterer, Chief Strategy and Research Officer at Corporate Visions—to get some much-needed science that’s proven to improve your email personalization. You’ll get evidence-based answers for questions like: What kind of messaging works (and what doesn’t) during a pandemic? How do different personal pronouns impact…
You use algorithms to research prospects, qualify leads, and in some cases, even write and edit your content for you. But how much automation is too much? In this webinar hosted by CMSWire, Jill Grozalsky, Product Marketing Director at Sitecore, and Dr. Carmen Simon, Cognitive Neuroscientist and Chief Science Officer at Corporate Visions, will explore the balance between human and machine when engaging your customers. You’ll discover how to: Move from human vs. machine to human and machine Appeal to the human brain in an…
In this webinar with Tim Riesterer, Chief Strategy Officer at Corporate Visions, and Irina Soriano, Head of Sales Enablement at Seismic, you’ll learn how to deploy situational sales enablement at scale when you need it most.
Moving from in-person to remote selling brings a host of new challenges. Not only are you competing with a highly distracting on-screen environment. Research shows that people will naturally only retain about 10% of the information you share with them. To cut through distractions, your presentation visuals need to keep your audience engaged and deliver a highly memorable message that inspires your prospects to act in your favor. In this webinar hosted by The Association of Professional Sales, Dr. Carmen…
