Are your team’s seemingly small discount concessions doing major hidden damage to your profit margins? You’ve undoubtedly invested immense amounts of time and money to create products and services that add value for your B2B customers. Unfortunately, much of your value is lost when your reps fail to capture it in negotiations. The following mistakes are most common in negotiating because the right way to respond is often counterintuitive to what feels comfortable. Download the free eBook to learn more.