Going Beyond the Brand with Starbucks

Having a great consumer brand doesn’t always translate to success at the enterprise level for B2B relationships. Learn about some of the key challenges that even premier brands have to overcome to be relevant with executive decision makers.

Check out our Starbucks Branded Solutions success story for full details on how we helped one of the most recognizable brands in the world enable better, more focused executive conversations and strengthen other key skills areas throughout the sales cycle, including pipeline growth and negotiations.

Tim Riesterer

Tim Riesterer

Chief Strategy Officer

Tim Riesterer has dedicated his career to improving the conversations marketers and salespeople have with prospects and customers. His books, “Customer Message Management”, “Conversations that Win the Complex Sale”, “Three Value Conversations”, and "The Expansion Sale", focus on improving market-ready messages and tools that marketers and salespeople can use to win more deals. As chief strategy and research officer for Corporate Visions, he sets the direction and develops products for this leading marketing and sales messaging, content and training company.

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