Win the Moment with Just-in-Time Situational Enablement
develop winning skills
How well your teams can articulate the value of your solution and motivate your buyers is paramount to the success of your revenue growth strategy.
Your buyers need to understand how your solution helps them solve their most pressing challenges. If your marketing, sales, and customer success teams aren’t delivering a unified message and a consistent experience, you risk losing your buyers.
The stories your teams tell in key deciding moments are critical, but how they tell those stories is equally as important. They need to know how to engage buyers effectively, hold their attention, and persuade them to make a decision in your favor.
All of that takes a diverse set of skills, sharpened with the situational awareness to know when and how to adapt in the moment.
skills for sellers
The fate of every budding deal ultimately comes down to a conversation between your buyer and your seller. Your reps won’t win over your prospects and customers using the same approach for every interaction. Instead, you need to enable your team to stay situationally fluent and tailor their approach for every buying situation.
skills for marketers
While most marketing teams still create messages and content to drive awareness and consideration, buyers are using that same content to inform their decisions much further down the funnel. Your marketers must understand what gets buyers’ attention and motivates them to act, so their effort and activity meaningfully contributes to your revenue goals.
skills for customer success
Most customer success managers get tasked with adoption, utilization, satisfaction, and problem resolution. But as customer success prioritizes these foundational elements of the relationship, they often lose sight of the higher-level strategic goals of your customer executives. Customer success must grow their role and become not just advocates, but also architects, for ongoing revenue growth.