Are there too few qualified deals in your pipeline? Marketers and salespeople need to go beyond typical value propositions with a disruption-minded approach that gets prospects to see a need to make a change.
Do your proposals fail to get traction with executives? Senior-level buyers need to know why they should make an investment with you now rather than delay, defer, or delegate the decision.
Are discounting and customer attrition eroding profits? Conversations need to follow a framework that helps prospects and customers clearly understand why they should pay and why they should stay with you.
Need to protect your customer base and drive more revenue from existing accounts? Your conversations need to follow frameworks that help customers understand the value of staying with you and expanding the partnership.