Addition of Local Expert Staff Strengthens Company’s Ability to Help Global Customers Create and Deliver Winning Conversations Across the Asia-Pacific and EMEA Regions
LARKSPUR, Calif. – March 5, 2014 – Corporate Visions, Inc., the leading marketing and sales messaging, tools and training company, today announced the next step in its global expansion plans with the addition of Eric Liao as managing director of the Asia-Pacific region and a new office in Shanghai, China. This expansion adds to the company’s existing presence in Hong Kong and partner offices in Japan and Australia.
Eric Liao will lead the new Shanghai office and oversee the company’s international business development initiatives in the region. He brings 15 years of experience in skills training, content and course development, technical marketing and sales leadership. Liao has created and implemented successful sales management courses for Fortune 500 businesses, regional distributors and small enterprises.
“Corporate Visions has delivered several messaging and training events in China and the Asia-Pacific region, and most of its programs are already translated into Mandarin,” said Liao. “I look forward to helping our global clients proactively expand their work into this region, as well as purposefully engaging the major companies whose headquarters are already here.”
In 2013, Corporate Visions reported that its growth outside North America has been one of the fastest growing segments of its business and will continue to be a high growth opportunity into the foreseeable future. The China expansion comes after several other global expansions in the EMEA region in 2012 and 2013. Corporate Visions added offices in the U.K. and Austria to provide expanded local representation in the EMEA region, and the company has existing representation in Germany and Italy.
“Our core approach and solutions are proven to be transportable across the globe. Corporate Visions messages, tools and skills are founded on proven buyer decision-making research, including brain science and behavioral economics,” said Corporate Visions CEO Joe Terry. “This transcends markets since each region and culture may not share the same selling practices, but the brain universally functions the same way.”
Terry added: “Many of our existing global customers have operations in the Asia-Pacific and EMEA regions, so this makes expanding our presence with a local office in China the next logical step in our global strategy to continue to meet the needs of our customers, wherever they may be.”
# # #