Mobile-friendly Virtual Training Solution Uses Interactive Videos to Deliver Unique Combination of Story Content With Presentation Skills Concepts and Weekly Reminders
LARKSPUR, Calif. – May 6, 2014 – Corporate Visions, Inc., the leading marketing and sales messaging, tools and training company, today announced the introduction of Power Launch™, a new digital postcard tool for helping marketers increase the success of new messaging launches delivered to their field sales teams. The tool proactively pushes mobile-ready content to sales reps’ inboxes and drives higher engagement and adoption with personalized and compelling videos that have been proven to be more engaging than traditional email and portal-based launch communications. Power Launch was developed to help salespeople gain competence and confidence in delivering newly created whiteboard-based messages that leverage Corporate Visions’ highly successful Power Messaging® skills training concepts.
With Power Launch, an interactive postcard is sent to each rep’s email inbox and consists of brief eLearning videos containing new messaging demonstration and skills-sharpening tips. Its virtual delivery of content and coaching helps field sales teams master messages anytime, anywhere and in easily consumed modules. The initial send is followed by six weekly push emails with refreshers on the messaging techniques, as well as practice opportunities to master the presentation.
Power Launch also gives frontline sales managers an opportunity to lead local coaching sessions with their teams. The tool comes with a coach’s guide to using the video content in staff meetings for hands-on application and role-plays. Companies do not need to purchase any software, download applications to mobile devices, or change their website to implement Power Launch. The tool is accessible via any Web browser and easily works within the existing, standard, everyday workflow of marketing executives and salespeople.
“Companies come to us to develop unique visual storytelling presentations, which rely on simple, concrete, whiteboard-style graphics and provocative messaging to communicate a distinct point of view in the market,” said Tim Riesterer, chief strategy and marketing officer for Corporate Visions. “To make sure your sales delivery is as remarkable and memorable as the new messaging and tools you just developed, you need to launch that content in an equally powerful way.”
Riesterer added: “Power Launch helps marketers give their sales teams the opportunity to understand the decision-making science that goes into these types of stories, the chance to see the story demonstrated as they should deliver it, and the tools to regularly practice and perfect the conversation.”
# # #