Social Psychologist, Author and Stanford University Graduate School of Business Professor Teams Up With Sales and Marketing Industry Veteran to Help Company Exceed Rapid Growth Goals
PLEASANTON, Calif. – December 9, 2015 – Corporate Visions, Inc., the leading marketing and sales messaging, content and skills training company, today announced the appointment of industry pioneers Jennifer Aaker, Ph.D. and Juan Corsillo to its board of directors. With more than 25 years of experience in their respective fields, both Aaker and Corsillo will help Corporate Visions exceed its next level of growth success in 2016 and beyond.
Currently the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business, Aaker is the co-author of the award-winning book “The Dragonfly Effect: Quick, Effective and Powerful Ways to Use Social Media to Drive Social Change,” and has served on the advisory board of early-stage startups and companies from ADAY to Google X. With an extensive track record of driving growth and business sustainability for leading multi-billion dollar publicly traded companies in the financial and business services sectors, Corsillo recently retired from his role as SVP of marketing and sales at United Rentals, Inc.
“The board is proud to welcome Jennifer and Juan, whose collective knowledge in social psychology and B2B marketing and sales will be invaluable to our company’s overall strategy in the coming years,” said Paul Murphy, chairman of the board for Corporate Visions and partner at Sentinel Capital Partners. “There is no doubt they will help solidify our overall position as the market leader in providing the content, training and skills – all backed by irrefutable decision-making science – to help customers have more effective sales conversations.”
Acquired by Sentinel Capital Partners in May 2015, Corporate Visions strategically selected these new board appointments to further expand its global presence within the B2B sales and marketing space. Since 2010, Corporate Visions has grown at a compounded annual growth rate of 43 percent per year through both organic growth and four strategic acquisitions. The news also comes on the heels of last month’s appointment of three key additions to the executive team – Gloria Fan as CFO, Leo Hanna as EVP of international sales and Jennifer Zick as EVP of marketing.
“The appointment of both Jennifer and Juan further signifies the commitment we have as a company to the industry, our customers and our prospective clientele,” said Corporate Visions CEO Joe Terry. “We have very ambitious growth goals for 2016, and Jennifer and Juan’s expertise address critical areas that matter most to our business and will help propel us to the next level of expansion to serve our present and future world-class customers.”
As a social psychologist, Aaker’s research focuses on the psychology and rationale behind how people make use of time, money and happiness, and when and why those choices are associated with lasting value. She also empirically explores how small acts can create significant change and how those effects can be fueled by digital and social media. Noted for her early work on the dimensions of brand personality, Aaker’s current research is rooted in the psychology of choice and the shifting meaning of happiness. She also teaches courses at the Hasso Plattner Institute of Design (d.school). She is the recipient of the Distinguished Scientific Achievement Award from the Society for Consumer Psychology and the Stanford Distinguished Teaching Award. Aaker earned a Ph.D. in marketing and psychology from Stanford University and a Bachelor of Art degree in psychology from the University of California, Berkeley.
Corsillo is a seasoned sales executive with a proven track record of building world-class, high-performing and integrated sales and marketing organizations that drive industry-leading growth. Most recently in his role at United Rentals, Inc. – a position he held from 2010 to 2015 – he oversaw all sales-related activities at both the field and national levels, including pricing, sales operations, marketing and managed services offerings. Previously, Corsillo spent 17 years with the General Electric Company (GE Capital) in various capacities, where he held several senior commercial leadership roles, including chief commercial officer for GE Capital Solutions, CMO of U.S. equipment financing and SVP of sales operations of GE Capital Americas. Corsillo earned a Bachelor’s degree in finance with a minor in entrepreneurship from Concordia University in Montreal, Canada.