Interactive and Instructional Tool Gives Sales Professionals the Conversation Content They Need for the Most Important Part of the Sales Cycle
LARKSPUR, Calif. – August 19, 2014 – Corporate Visions, Inc., the leading marketing and sales messaging, tools and training company, today announced the availability of Power Playbook, an interactive sales enablement asset that gives salespeople the conversation content and skills needed to create more opportunities. Available through multiple platforms, including Corporate Visions’ mobile application, salespeople can use Power Playbook to easily and conveniently prepare for critical, early-stage conversations.
In a recent Corporate Visions survey, respondents ranked the “opportunity creation” conversation as having the greatest impact on helping salespeople achieve quota. But, they also ranked it as the conversation that salespeople are the least prepared to have. “The Power Playbook was designed to fill this enablement gap where salespeople feel the least equipped to have their most important conversations,” said Jim Moliski, vice president of content products for Corporate Visions.
Power Playbook is created based on Corporate Visions’ proven conversation skills training portfolio to help salespeople generate opportunities, create value and build a buying vision that compels prospects to change. That value and vision generates enough momentum to propel those opportunities through the sales cycle, resulting in more closed deals. By leveraging the Power Playbook, salespeople can access the most important content and learn the most critical conversations skills needed to defeat the status quo bias that keeps opportunities from getting off the ground.
Specifically, the Power Playbook includes information on how salespeople can successfully share a distinct point of view to challenge the status quo; introduce unconsidered needs by asking provocative questions; demonstrate value by showing the power of business change; and secure pivotal agreements that help salespeople regain control of the buying cycle.
“Today, most sales playbooks are overloaded with content that has nothing to do with the conversations they are supposed to enable,” said Tim Riesterer, chief strategy and marketing officer for Corporate Visions. “Now, salespeople can benefit from our experience in applying decision-making science to sales messaging and sales skills training, and all of it comes in an easy-to-use tool designed for those critical early-stage meetings.”
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