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  Case Studies
  
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Approach
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  Most providers sell pieces of the puzzle. We deliver a connected revenue performance system—so training, messaging, and coaching reinforce the behaviors that grow revenue.
  
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  Four top companies. Four revenue engines the rest of the market studies. See their leaders' case studies from our annual Summit.
  
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Resources
- Overview
  
  When teams rely on opinions, content gets noisy and inconsistent. Our resources are grounded in buyer evidence—so you can sharpen decisions, messaging, and execution.
  
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  Scale the Sales Behaviors That Decide Deals
  
  How do you build effective sales experiences and scale them across your revenue teams? Process is just one part of the answer.
  
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  AI Has Guardrails, but Your Sellers Still Need a Standard
  
  Your AI is governed. But governed to what standard? Why methodology-governed AI is the only kind that answers your board’s ROI question.
  
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  How to Evaluate and Improve Sales Team Performance
  
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Search Results for E-Books

Articles

Should You Whiteboard in a Virtual Sales Meeting?

PowerPoint or whiteboard? Which presentation method should you choose? This article covers the pros and cons of whiteboarding vs. PowerPoint presentations, based on findings from several scientific research studies.

February 7, 2023

Challenger sales training model: What It Is and How Well It Works

Articles

The Challenger Sales Model: What It Gets Right, Where It Falls Short, and What to Do About It

The Challenger sales model works for acquisition, but research shows it backfires in expansion. Learn the five profiles, the three Ts, and when to challenge versus reinforce your buyer's status quo.

July 24, 2026

Articles

What Is Status Quo Bias in Sales and Marketing?

What Is Status Quo Bias? Status Quo Bias is defined as a person’s innate preference for not doing something different…

October 27, 2021

Articles

Remote Sales 101: Ten Easy Tips to Improve Your Online Meetings

70% of salespeople don’t believe remote sales presentations can be as effective as in-person meetings. Consider this Remote Sales 101. In this article, you’ll find 10 practical remote selling tips and techniques that you can use to improve the quality of your online meetings.

May 1, 2020

Articles

Make Virtual Sales Meetings More Engaging and Memorable

You don't have the luxury of looking your audience in the eye and pulling them back in when you sense their attention is starting to wander. When selling online, you need to use different tactics to get your buyers' attention, keep them focused, and make sure they remember your message.

June 19, 2020

Webinars

The Neuroscience of Digital Content

Learn how digital content influences buyers' decisions.

November 19, 2020

Articles

Avoid These Critical Mistakes in Your Quarterly Business Reviews

While you’re having a quarterly business review with your customer about utilization metrics and project status updates, that same customer’s name is moving through your competitor’s sales funnel. How well are you protecting that customer relationship from your competition?

January 24, 2020

Articles

Escalation of Commitment: The Hidden Bias That’s Killing Deals Before They Start

Escalation of commitment keeps B2B buyers locked into a failing course of action. Here's how to recognize the signs and guide over-committed buyers toward a better decision with an evidence-based, gain-framed discovery approach.

November 18, 2024

Highspot and Corporate Visions Announce New Integrations to Turn the Promise of Just-in-Time Training and Enablement Into a Practical Reality

Corporate Visions’ Research-Backed “Great 8™” Competency Map and Skills Coaching Samples Will Be Complementary Content in Highspot’s New Skills and Competency Capabilities.

October 23, 2024

New Study Explores the Best Format for Sales Training

A field test at a Fortune 250 software company finds online recorded sales training produced 23.2 percent more pipeline than live classroom training.

August 5, 2019

Corporate Visions Enhances its Customer Conversation System by Acquiring Launch International

Corporate Visions acquires Launch International, expanding its content practice and strengthening its customer conversation system with new sales and marketing enablement tools.

June 25, 2014

Articles

Leading, Lagging, or Live: Use Real-Time Analytics to Monitor and Measure Your Enablement Efforts

Are you getting the enablement data you need, when you need it? Take these five steps to get real-time analytics and help your sales team win more deals.

May 9, 2023