Dr. Carmen Simon is chief science officer at Corporate Visions and founder of Memzy. A Silicon Valley entrepreneur, cognitive neuroscientist, and speaker, Carmen has pioneered a groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science.
Carmen’s most recent book, Impossible to Ignore: Create Memorable Content to Influence Decisions, has won the acclaim of publications such as Inc.com, Forbes and Fast Company and has been selected as one of the top international books on persuasion. Carmen holds two doctorates, one in instructional technology and another in cognitive psychology. Dr. Simon also teaches at Stanford University and speaks frequently to corporate audiences on the importance of using brain science to craft communication that is not only memorable but sparks action. After all, what’s the use of memory if people don't act on it?