Erik Peterson

Erik Peterson

Chief Customer Officer

Erik Peterson is Chief Customer Officer at Corporate Visions. He is responsible for leading the company’s consulting team globally, including staff and certified contractors. Erik has delivered consulting engagements, keynotes, and messaging skills workshops to more than 10,000 marketing and sales executives in over 13 countries, and his team has done this work in 56 countries around the world.

Prior to Corporate Visions, Erik held various director-level positions at IBM, PricewaterhouseCoopers, and Element K. Throughout his career he has successfully led marketing teams, salespeople, demand generation, national accounts, inside sales, and training. This experience provides a unique perspective on the challenges facing marketing and sales leaders today.

He is also the co-author of Conversations that Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate Your Solution, and Close More Deals (McGraw Hill) and The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale (McGraw Hill). Erik received his Bachelor of Science degree in Business Administration from the University of New York at Buffalo. He lives in the Atlanta area with his wife and three boys.

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