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E-books E-book: Win the Acquisition Growth Play In this e-book, you’ll find science-backed techniques to win the customer acquisition growth play. Find out how to persuade your prospects that their current approach is inadequate, and that they need to make a change.
E-books E-Book: Digital Sales Transformation In this e-book, you'll see how one Fortune 500 company moved from primarily field selling to a digital sales model and get science-backed tips for transitioning your organization.
E-books E-book: Bring Clarity to Your Revenue Growth Strategy In this e-book, you'll learn how to execute your revenue growth strategy with clarity and confidence. Using science-backed techniques and psychological principles, you'll discover how to align your growth plays, growth levers, and revenue teams with the way buyers actually make decisions.
E-books Report: How to Use (And Not Abuse) Metaphors in Persuasive Presentations Visual metaphors are power tools that can electrify business content, but are you utilizing them effectively in your sales presentations? Get this report to learn more about how to use (and not abuse) metaphors to impact attention, memory, and motivation to act.
E-books Report: How the Business Brain Builds Knowledge Through the Body Virtual presentations have become the standard for selling, but how much do you remember from the last one you saw? Get this report to learn more about using PowerPoint vs. whiteboarding, and how to get your audience to actively engage in your presentation.
E-books Report: What Motivates Sellers to Use Marketing Content? How can you motivate your sellers to use new content? this behavioral study from Allego and Dr. Leff Bonney shows that the presenter you choose—and the story they tell—will significantly affect your sellers’ willingness to use it.
E-books Report: How Do Response Times Affect Close Rates? In this report, you’ll see the results from a year-long field trial that tracked new inbound opportunities, from created to closed won. You’ll see the difference a day makes in your ability to win deals with prospects, and how your response time can impact the size of those deals.
E-books Report: The Science of Selling to Buyers from Different Cultures Should you simplify complexity for a culturally diverse audience? Or do certain cultures appreciate extra details? Get the answers to those questions and more in this neuroscience research report from Dr. Carmen Simon.
E-books Report: The Problem with Personas Almost every company uses segmentation to target buyers, but most struggle to make segmentation actionable for sellers. In this research report, you’ll learn how to use effective segmentation to predict your buyer’s journey and enable your sellers to close more deals.