Tools Checklist: 9 Tips for Creating Sales Videos That People Want to Watch B2B DecisionLabs’ recent brain study provides scientific evidence that video can help your sales message stand out. But how can you apply the research to create attention-grabbing videos your buyers want to watch?
Tools Checklist: A Three-Step Tactic to Increase Persuasive Impact Research shows that the DIQ (Data-Insight-Question) sequence builds trust with your buyers and boosts your persuasive power. Use this checklist to put it into action for your sales conversations.
Tools Checklist: Build a Strong Sales Cadence for Early-Stage Prospects A well-defined sales cadence, when well executed, can drive more engagement, interest, and pipeline opportunities at scale. But like any other sales conversation, you need the right combination of messages, content, and skills to win.
Tools Plan Your Strategy: The Four Value Conversations Based on our popular e-book, Winning the Four Value Conversations, this planner covers the essential concepts you need to refresh your knowledge and tailor your messages to win all four Value Conversations.
Tools Differentiation: Your Solution Story Checklist In this differentiation checklist based on research from B2B DecisionLabs, you’ll get three actionable guidelines to make your solution sound more unique and valuable to buyers.
Tools 10 Ways to Influence Your Buyer’s Decisions with Digital Content Based on B2B DecisionLabs brain study research from Dr. Carmen Simon, here are 10 essential tips to influencing buying decisions with digital content.