E-book: Good Intentions, Wrong Instincts

Seven wrong instincts that could be leading your customer conversations astray (and how to fix them!)

You might have good intentions across your marketing and sales activities. But if they’re not matched to the right instincts, it could hold you back from achieving breakthroughs in your customer conversations. This eBook covers seven areas where your intentions are good, but where the wrong instincts could be leading you astray in your messaging, content and delivery skills. Discover seven counterintuitive, research-backed “fixes” that can help you ensure your best intentions are supported by science—not hunches and good feelings—throughout your customer conversations.

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