E-book: When Best Practices…Aren’t the Best Practice

Don’t believe what you’ve heard—best practices aren’t always the best practice. There’s a better way to sell than imitating the marketing processes and selling profiles of the top performers.

It starts with basing the selling approach on the decision-making sciences. In doing so, your salespeople will be better equipped to address the hidden forces that shape the way buyers frame value and make choices. Check out this eBook to learn how to use the decision-making sciences to develop a more buyer-centric approach to marketing and sales.

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