If you could improve your company’s customer conversations, which of these three descriptors would you aspire to?
Catalyst – a force for changing your buyers’ minds.
Contagious – a creator of content that really catches on.
Invisible influence – a harnesser of the hidden forces that shape behaviors.
Emblaze presents a very special webcast with Dr. Jonah Berger, one of the world’s foremost authors and researcher on human decision making. In fact, he’s written bestselling books on all three topics.
Dr. Berger will join Tim Riesterer, Chief Visionary at Emblaze, to help launch a brand-new research and advisory service that provides insights based on rigorous research studies and real-world execution in B2B marketing, sales, and customer success.
Tune in to examine the behavioral science behind these questions and more:
- What does it really take to change someone’s mind?
- Why do some products, ideas, and behaviors catch on?
- How can B2B companies become influencers in their category?