Video: Testing the Messaging Impact of Unconsidered Needs

How powerful is a messaging approach based on “unconsidered needs,” versus the more traditional “voice of the customer” model? Corporate Visions partnered with a social psychologist to find out what kind of advantage companies stand to gain by identifying and introducing their prospects to unconsidered needs—the challenges, issues or missed opportunities they don’t yet know about. Watch this video to learn what the study uncovered…and what it could mean for your marketing and sales messages.

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