Modern buying and selling behaviors have changed dramatically over the last 30 years. The same approach that may have worked back then just won’t cut it today.
Why, then, are so many companies still banking on the same old, outdated processes and methodologies for running opportunities?
In this webinar replay with Tim Riesterer, Chief Strategy Officer, and Doug Hutton, SVP of Products, you’ll discover a new approach to commercial enablement based on how modern buyers frame value and make decisions.
- Why the traditional approach to building a sales process doesn’t work.
- What needs to change for organizations to adapt to new buying behaviors.
- How to build a partnered, precise, and prescriptive commercial enablement strategy.