Webinar Replay: Customer Engagement Marketing

Most companies put less than 20 percent of their marketing budgets toward existing customer marketing activities. Instead of tailoring messages and engagement for existing customers, they rely on a one-size-fits-all approach to drive demand, regardless of whether it’s a prospect or a customer on the other end.

But this approach is proven to backfire. Research shows that using an acquisition-focused message with your existing customers puts those relationships at risk, reducing the chances of winning key renewals and upsells by at least 10-16 percent!

Enter Customer Engagement Marketing—an emerging role that’s quickly becoming a key growth engine for B2B organizations, especially considering existing customers account for 70-80 percent of company revenue and growth.

In this webinar replay with Tim Riesterer, Chief Strategy Officer at Corporate Visions, and Gal Biran, Co-Founder and CEO of Crowdvocate, a customer engagement marketing company, you’ll discover:

  • Specialized Responsibilities – Five elements of a Customer Engagement Marketing function and how they contribute to customer expansion.
  • Second Funnel – Differences between a Customer Expansion funnel and a traditional Prospect Acquisition funnel.
  • Dedicated Approaches – Research-backed messaging approaches for decreasing churn and increasing upsells.

Don’t settle for a one and done marketing approach.

Get the Webinar

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