E-book: The Marketer’s Guide to Customer Expansion

Four Must-Win Moments for Keeping and Growing Revenue

Analysts estimate that existing customers now account for 70-80 percent of the average companies’ annual revenue in the form of renewals and upsells.

Yet, most companies spend less than 20 percent of their marketing budgets on customer expansion. Instead of tailoring their message for different moments in the customer lifecycle, they re-use the same demand gen messaging and content, regardless of the customer relationship.

The problem is, those tactics can hurt your chances of keeping and growing revenue from your existing customers—and there’s research to prove it.

Check out our e-book and learn why taking a one-size-fits-all approach to your marketing strategy will backfire in critical situations like:

  • Renewing your customers
  • Communicating price increases
  • Convincing your customers to expand
  • Regaining trust after a service failure

Don’t risk these opportunities on opinions or hunches. Here’s your chance to learn scientifically tested and proven messaging techniques for keeping and growing your revenue with existing customers.

Get the E-book

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