Marketers and sales organizations invest a whole lot of time and resources into early-stage demand generation activities. But is the obsession with the early-stage, customer acquisition side of the buyer’s journey causing companies to overlook other critical moments that happen later in the conversation, or even after the close of the first deal?
Discover which key revenue-driving moments sales and marketers may be overlooking, and what you can do to address them so you’re capturing more value at every stage of the buyer’s journey.