Infographic: What Should Your Renewal Message Be?

Challenging your prospects works wonders when you’re trying to convince a prospect to change. But what about when you’re trying to convince a customer to stay. Should you still apply the same provocative messaging approach in a renewal context? New research says you shouldn’t, and that you need needs to take a completely different messaging approach to tell a great “Why Stay” story. Check out this infographic to learn more.

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