What percentage of your sales are now through digital-only interactions?
Now ask yourself: What percentage of your buyer interactions are digital?
Most companies are scrambling to update their field sales and inside selling teams—as well as marketing—for the reality that most B2B buyers now prefer digital interactions.
Before the pandemic, most companies considered digital selling channels to be more efficient than in-person, but potentially less preferable from the buyer’s perspective.
But buyers’ behaviors and habits have since changed.
And that means your marketing content and sales conversations need to adapt.
Does your marketing content support a self-serve evaluation process? Do your sales cadences and presentations effectively engage buyers and move them to make a decision?
In this webcast with Tim Riesterer, Chief Strategy Officer at Corporate Visions, you’ll discover several science-backed techniques for attracting, acquiring, keeping, and expanding customers in their digital-first journey.
Specifically, you’ll learn how to:
- Develop powerful messages and content that create enough energy and insight to motivate prospects and customers to buy—even during a downturn.
- Create and deliver smart and scalable sales cadences using research-backed messages and field-tested content assets.
- Build engaging and memorable virtual presentations that persuade your buyers to change, choose you, and buy even more.