Do your salespeople lack confidence, or just not know what to say when meeting with executive decision makers? If yes, you’re certainly not alone. In fact in a recent survey, only 39% said they were confident in their ability to build a meaningful business case to justify a decision.
This is a crisis of confidence AND competence, leading you to stalled deals, poor close rates, and momentum loss!
In this webinar, Jim Druckrey, former CEO at multiple companies and current Leader of the C-Level Practice at Corporate Visions, and Jim Fortner, former C-level executive at Procter & Gamble and current executive coach at Emissary, share the 3 C’s of how salespeople can improve their executive conversations:
- Competence – Learn how to connect your solution to the business issues and metrics executives care about and use to make decisions.
- Confidence – Learn how to engage executives in a way that gets you more time versus being delegated to who you sound like.
- Compelling – Learn how to build a business case that passes muster with executives deciders and helps them justify a decision versus a deferral.