Infographic: Is Challenging Your Customers Always the Right Approach?

Provoking and challenging the customer is all the rage—but is it always the right approach? New research shows that it will be effective when you’re trying to convince a prospect to change, but not when you’re trying to keep them or convince them to pay more. Check out our infographic to get original research-backed insights spanning the most important moments in the customer lifecycle, from customer acquisition to customer retention to price increases.

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