Infographic: Sales Flip Flop

Like so many candidates running for public offi ce, companies are saying one thing and doing another.

Companies know the value of ensuring reps know what to say and how to say it. Why, then, are they investing more in what to do and how to do it?

Check out the surprising results of our survey about what marketing and sales executives value and the disparity between that and where they spend their budgets.

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