Infographic: You Know What Your Sales Presentations Should Be

So Why Aren’t You Doing them That Way?

The results of our survey on sales pitch effectiveness, which polled more than 450 business-to-business (B2B) marketers and salespeople, revealed the challenges organizations face when it comes to differentiating against the competition, as well as the types of pitch approaches believed to be the most unique and effective in closing more deals. There’s a striking contradiction between what marketers and salespeople believe is the most effective pitch approach and what they actually do.

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