Nearly 60 percent of companies believe they can use a one-size-fits all approach for every marketing message and sales conversation. They believe the provocative approach they use to attract new buyers can also be used to retain existing customers.
But research shows this couldn’t be further from the truth. Studies reveal a 180-degree difference between what motivates new prospects, versus existing customers, to buy.
Are you putting your revenue and growth at risk by failing to match your message to your buyer’s motivations in the moment?
After watching this Ignite London 2022 session with Catherine Alexander, VP of Training Services at Corporate Visions, you’ll never again overlook—or underestimate—the power of understanding your buyer’s psychology to deliver the right message at precisely the right time.
You’ll learn how to:
- Disrupt your prospects’ status quo to win new business.
- Defend and grow your relationships with existing customers.
- Strategically deliver your messages and content to influence and guide your buyer’s decisions.