Multiple research studies from B2B DecisionLabs have found that presenting an insight before asking a question can build trust with your buyers and boost your persuasive power.
But there’s a precise choreography to follow when provoking this kind of dialogue.
It’s called DIQ, or “Data-Insight-Question.”
Use this DIQ checklist to:
- Make your message more memorable.
- Improve your persuasive impact.
- Increase your buyer’s motivation to act.